About Us

Our compassionate administrative, clinical and medical team have a collective 100 years of experience in the field of treatment. Our treatment is trauma-informed and characterized by the use of evidence-based practices such as DBT, CBT, and Motivational Interviewing. Our clinicians exercise a multidisciplinary approach, working together to devise treatment plans that meet the specific needs of each person. Our emphasis on self-care extends into health groups, expressive therapies, and behaviorally-focused approaches to maintaining recovery. We understand the variety of factors that influence total wellness and have built our program around the components that can foster a sustainable, fulfilling life in recovery.

Scott Ward

Chief Operating Officer
Bruce Berman

Vice President - Marketing
Dane Coates

Director of Marketing
Regina Hulten

Corporate Controller
Desiree Papadimitriou

HR Director
Lisa Merry, LMFT

Program Director - Orange Country Region

Accreditations & Memberships

Scott Ward

Chief Operating Officer

Scott brings 25 years of well-rounded and diverse executive management experience. He is passionate about helping individuals and families achieve a myriad of personal goals, no matter the scale. He has worked with many senior executives with Miramax Films, DreamWorks Pictures, Universal Pictures, and television network associates. His dedicated work with Sunspire Health and his years with Foundations Recovery Network has ideally positioned him for BeWell’s role as Chief Operating Officer.

He graduated from the Pittsburgh Institute of Art and holds a degree in business. Scott is a Certified Anger Management Facilitator and is a Certified Alcoholism and Drug Addiction Recovery Specialist.

Bruce Berman

Vice President - Marketing

Bruce is a recognized expert in substance abuse treatment marketing and call center management. With his 30 years’ experience in substance abuse recovery, his knowledge regarding the treatment process cannot be overstated. Bruce has assisted thousands of people seeking treatment for alcohol, substance abuse, and dual diagnosis. He has maintained continuous recovery from various addictions since September 1989.

Bruce was the Assistant Vice President of Admissions for American Addiction Centers “AAC”, a nationwide dual diagnosis treatment center with over 1,000 beds. Since 2014, he has built and operated call centers in Nevada and Texas. Prior, Bruce built over 20 years of Direct Response Marketing “DRM” experience, marketing products on the internet, radio, TV, and print. Bruce is a pioneer of “direct to web only” marketing. He is also a pioneer of using numbers in web URLs on those mediums.

Dane Coates

Director of Marketing

For over 12 years, Dane Coates has been an accomplished leader in both the Addiction and Behavioral Health industry. He has extensive experience with Admissions, Marketing, Business Development, Counseling, and Crisis Intervention. Early in life, Dane witnessed the devastating impact of addiction first-hand. Several of his relatives struggled with untreated addiction and mental health issues. This motivated Dane to dedicate his career, which began 20 years ago, to serving this community. Dane holds a Master of Science in Counseling from Longwood University. Driven by the desire to instill hope in the hopeless, he takes pride in his ability to help individuals find evidence-based, accredited treatment. Dane has built-out several integral departments, supervised hundreds of licensed clinicians and sales coordinators, and has served on several executive leadership teams. Most importantly, he has successfully connected over 10,000 individuals with first-class treatment. As the National Director of Marketing, Dane’s primary goal is to successfully expand Be Well’s marketing initiatives to increase awareness of Be Well Recovery and all of its unique and esteemed program offerings. His personal goal is to help Be Well expand its footprint so that more individuals have access to the care that they desperately need and deserve.

Regina Hulten

Corporate Controller

Regina is responsible for overseeing accounting and finances for BeWell Network and its centers. She brings over 15 years of experience in accounting for a variety of public and private companies, where she developed controls and established policies and procedures to optimize efficiency, reduce costs and maximize productivity.

Regina graduated in 2005 from California State University San Marcos, earning a Bachelor of Science in Accounting. She moved to San Diego, California from Tashkent, Uzbekistan with her family to achieve a better life. Regina is a wife and a mother of two boys who keep her active every day. She loves traveling and seeing the world through her kid’s eyes.

Desiree Papadimitriou

HR Director

Desiree is the HR Director at BeWell Network and has over 15 years of human resources experience in the healthcare field. She earned her bachelor’s degree at Florida Atlantic University in Human Resources Management and has earned the Professional in Human Resources (PHR) certification. Desiree enjoys utilizing her extensive experience to help BeWell Network run smoothly and efficiently by offering support to employees and working with the leadership team to create a welcoming, engaging, and rewarding work environment for everyone.

Lisa Merry, LMFT

Program Director - Orange Country Region

Lisa Merry is a Licensed Marriage and Family Therapist with over 20 years in the treatment industry and 26 years of personal recovery. Her professional career has given her unique experiences to assist in creating treatment programs that are based on ethical and evidence-based modalities, for both substance abuse and mental health programs. She has been a leader in the Christ-Centered recovery program at Saddleback Church, called Celebrate Recovery, for over 25 years. Lisa has a passion for helping people overcome addiction and mental health issues through compassion, education, and finding purpose in their lives. Lisa is thrilled to be part of the Sheer Recovery Team and helping to encourage, motivate, and develop our family of staff.